About Us
About Us
We're on a Mission to Help Singapore SMEs Thrive
⇨ Our Mission
Find out what works for marketing your products and services, as quickly as possible.
We're on a Mission to Help Singapore SMEs Thrive
⇨ Our Mission
Find out what works for marketing your products and services, as quickly as possible.
What Inspired FOWhatWorks?
Having worked on lead generation activities and sold mobile phones, anesthesia machines, restaurant coupons, industrial safety gas monitors, online hotel ads, corporate training, and many other products and services for over 17 years in Singapore and Asia, we are constantly testing marketing ideas to find out "what works." Ultimately, as advertising agency consultants, marketing managers, and small business owners, we find out "what works" and do more of "what works" to grow sales.
As one of us started this new AI Ad Agency concept, SimplyHandled Marketing, leveraging our experience with rapidly evolving AI tools, we saw an exciting opportunity to bring this concept to our network of businesses in Singapore to drive down costs and increase speed in finding out what works. That's how FOWhatWorks was born in November 2025.
What Inspired FOWhatWorks?
Having worked on lead generation activities and sold mobile phones, anesthesia machines, restaurant coupons, industrial safety gas monitors, online hotel ads, corporate training, and many other products and services for over 17 years in Singapore and Asia, we are constantly testing marketing ideas to find out "what works." Ultimately, as advertising agency consultants, marketing managers, and small business owners, we find out "what works" and do more of "what works" to grow sales.
As one of us started this new AI Ad Agency concept, SimplyHandled Marketing, leveraging our experience with rapidly evolving AI tools, we saw an exciting opportunity to bring this concept to our network of businesses in Singapore to drive down costs and increase speed in finding out what works. That's how FOWhatWorks was born in November 2025.
Who We Are
FOWhatWorks is led by Andy and his friends, working closely with Greg and the team at SimplyHandled Marketing. Together, our network of contributors brings over 17 years of experience as advertising agency consultants, MNC marketing managers, and SME owners across Singapore and Asia. We've seen the marketing world from all sides, and we've channeled that expertise into a service designed specifically for the needs of SMEs like yours.
Who We Are
FOWhatWorks is led by Andy and his friends, working closely with Greg and the team at SimplyHandled Marketing. Together, our network of contributors brings over 17 years of experience as advertising agency consultants, MNC marketing managers, and SME owners across Singapore and Asia. We've seen the marketing world from all sides, and we've channeled that expertise into a service designed specifically for the needs of SMEs like yours.
Why We're Different
We're not another typical marketing agency. We are a curious and competent partner on your growth journey. Our unique approach is built on three core principles that guide everything we do.
First, we believe in transparency. You'll always know exactly what we're doing and how it's performing. No smoke and mirrors, no confusing reports—just honest, open communication. Second, we value honesty above all else. We provide a clear, jargon-free assessment of what works, so you can make informed decisions for your business. Finally, we're committed to win-win partnerships. Your success is our success, and we are dedicated to building long-term relationships that deliver real, measurable value.
Through our collaborative network of SMEs and marketing professionals, we are constantly learning and refining our methods to ensure we're using the most efficient and effective strategies to generate leads for your business. We'd love to share more when we meet—let's have coffee and talk about how we can help your business grow.aph Font
Why We're Different
We're not another typical marketing agency. We are a curious and competent partner on your growth journey. Our unique approach is built on three core principles that guide everything we do.
First, we believe in transparency. You'll always know exactly what we're doing and how it's performing. No smoke and mirrors, no confusing reports—just honest, open communication. Second, we value honesty above all else. We provide a clear, jargon-free assessment of what works, so you can make informed decisions for your business. Finally, we're committed to win-win partnerships. Your success is our success, and we are dedicated to building long-term relationships that deliver real, measurable value.
Through our collaborative network of SMEs and marketing professionals, we are constantly learning and refining our methods to ensure we're using the most efficient and effective strategies to generate leads for your business. We'd love to share more when we meet—let's have coffee and talk about how we can help your business grow.aph Font
Unlock the true potential of your business with Us—your partner in growth and scalability. Designed to adapt to your evolving needs.
Quick Links
© 2025 FOWhatWorks - All Rights Reserved.
Unlock the true potential of your business with Us—your partner in growth and scalability. Designed to adapt to your evolving needs.
Quick Links
© 2025 FOWhatWorks - All Rights Reserved.